HOME CINEMAS "REAL HOME THEATRE" MAJOR DESIGN CRITERIA
below are a few of the seemingly endless design criteria that
we have found essential to the proper design and installation
of a “Real Home Cinema”. To experience the ultimate
in home cinema design, please visit the “contact us”
page and either e-mail or call to schedule a private tour of our
WINNING DESIGN EXPERTISE
Simply Home Cinemas, you are buying a complete home cinema environment,
with architectural and interior design elements that are inseparably
interrelated to the audio and video performance. The concept of
a “whole being greater than the sum of its parts” is
most appropriate in the home theater design and installation process
as each design element in your cinema often significantly affects
the acoustic and visual performance. Without a trained home theater
expert applying these design decisions, severely compromised results
often occur. With Simply Home Cinemas, you are buying an integrated
package that coordinates all elements into a package that is built,
wired, tested, programmed and debugged before it arrives in your
founder of Simply Home Cinemas, Tony Tangalos, has a career spanning
over 20 years in the residential electronics industry. In October
of 1997, USA Today listed Tony as one of the first
seven innovators to demonstrate HDTV technology in the U.S., and
the first in Arizona, years before other competitors. Tony was also
the first in Arizona to integrate Proscenium Arches and Acoustical
Room Treatments in his award winning home theater designs. These
design elements significantly improve both the acoustics and aesthetics
of the “Real Home Cinema” experience, and contributed
to Tony’s “South Beach” project winning CEDIA’s
coveted “Best Home Theater Level 5”
and “Best Home Theater Architecture”
awards at the 2001 CEDIA national awards. More recently Tony has
pioneered the implementation of CineBassTM advanced bass management
techniques and sophisticated room acoustical calibration for ensuring
superior sound in every Simply Home Cinemas environment. (back
Your room is the most critical “component” in your system,
far more critical to your optimal experience than any electronics
below are a few of the dozens of specific criteria that Simply Home
Cinemas engineers into our home cinemas for an optimal aesthetic
and acoustic experience.(back
Customized to suit your room. The architectural elements discussed
below have certain essential design criteria that are critical to
the proper acoustics and aesthetics of the “Real Home Cinema”
experience. Simply Home Cinemas provides the following unique design
Proper room dimensions to minimize reverberation. This is the
single biggest mistake most home buyers, architects and home builders
make, and are also the hardest to mitigate.
Ideal column placement to aid in breaking up specific standing
wave frequencies while also complementing the overall décor
of the room.
“Proscenium arch” design, which we have been doing
for over a decade, allows for:
Inspiring visual “sight lines” to draw attention to
Ideally located yet cosmetically disguised front speaker placement.
The perfect location for illuminating and framing a motorized
Proscenium arches also greatly contribute to the mitigation of
audio standing waves and improvement of the room’s acoustics
by significantly reducing reverberation. Despite the overwhelming
benefits a properly engineered proscenium arch adds to the “Real
Home Cinema” experience, few other A/V firms have the interest
or expertise to design and install such a valuable design element.
Wall arch elements that complement the architectural balance and
symmetry of the room.
Custom Engineered soffits that allow for lighting fixtures and
disguised projector enclosures to be incorporated into the overall
architectural and acoustic design.(back
CineBassTM BASS MANAGEMENT SYSTEM
That yields exceptional performance in the most difficult to manage
lower frequency range.
The principals of Simply Home Cinemas consistently pioneer new
technology, and CineBassTM bass management is the latest example
of innovation in home cinema design.
CineBass(TM)system involves deploying a
large complement of subwoofers to ensure that no one subwoofer
works too hard; the result is effortless bass reproduction, as
a large number of drivers must only move a fraction of the distance
that only one or two subwoofers must to create the same sound
pressure level. Furthermore, since the drivers only move short
distances, they can stop and change direction much easier, reducing
cone distortion and greatly improving transient response.
is Key. By strategically placing our subwoofers in your cinema,
we can greatly mitigate the widely disparate bass frequency coherence
(nulls and nodes) in your cinema. With CineBassTM, the nulls and
nodes often shrink from +/- 12 dB to +/- 3 dB.(back
INTERIOR DESIGN ELEMENTS
That dramatically improve both the appearance and performance of
your “Real Home Cinema”.
The magic of enjoying technology is in disguising it so that it
is not visible. Simply Home Cinemas goes to great lengths to install
all equipment and speakers in a manner that completely hides them
from your view in the “Real Home Cinema” experience.
seating riser heights, riser depths and seating placement are
critical to achieve a proper visual and acoustic effect. This
is one of the most overlooked elements in cinema design.
completes the home cinema experience quite like a motorized curtain
opening at the touch of a button, as the lights slowly dim and
the movie begins to play.
finish treatments will be designed or provided such as drywall,
paint, carpet, tile, millwork and acoustic paneling, depending
upon the interiors package you select.
offer the widest selection of decorative accessory items for in
and around your cinema space including movie posters, wall art,
pillows, popcorn machines, and a host of other themed interior
design items.(back to top)
REQUIREMENTS AND OPTIMAL LIGHTING DESIGN
Publishing a typewritten electrical power schedule for all powered
items in your cinema space effectively communicates this information
to your electrician.
Home Cinemas offers typewritten lighting fixture schedules at
all price ranges for your cinema lighting needs. We have selected
fixtures that are specifically suited to cinema lighting.
lighting design can really enhance the appearance of a “Real
Home Cinema”. Effective lighting can have a magical impact
on creating the right ambience for your environment.
combine this lighting design with value engineered lighting control
systems that allow for cost effective remote control of all your
VENTILATING AND AIR CONDITIONING (HVAC)
We review HVAC design and provide appropriate recommendations
so that HVAC supply and return duct work ran to the cinema space
is properly installed so that it does not adversely affect the
audio and video performance.
Home Cinemas installs thermally triggered ventilation systems
at both the equipment “head end”, as well as at the
projector enclosure to help prevent overheating.
If desired, a separate zone of air conditioning and a separate
thermostat for the cinema space can be added for maximum viewing
necessary, the supply and return ducts can be treated with sound
deadening materials and additional turns to further reduce the
noise from the air handler.(back
ACOUSTICAL SOUND ISOLATION
Designed to minimize noise levels outside your cinema.
studded walls yields only about 10% of the sound isolation improvements
in a Simply Home Cinemas theater.
employing our vast experience using specialized drywall products,
sound absorbing coatings, isolated flooring elements, along with
a host of other specific treatments we can keep the impact of
your theater contained IN your theater, as well as minimize outside
noises from interfering with the enjoyment of your cinema experience.
SPEAKER PLACEMENT AND OPTIMIZED PROJECTION DISPLAY
Design of the space.
speaker placement is another critical element that we carefully
manage. By precisely engineering the room size and running it
through acoustical modeling programs, we can pinpoint precisely
where the speakers should be located to ensure ideal acoustic
imaging in the greatest number of seating locations. This is really
a science similar to an auto manufacturer identifying the ideal
“wheel base” of a car.
proscenium arch greatly aids proper front speaker placement by
allowing for disguised yet ideally located front left and right
the room soffit can often be used as a disguised video projector
enclosure, there are trade offs–widely varying manufacturer
vertical offset limitations impact precisely where a projector
can be positioned in a room and still properly format to the video
screen without keystone error.
incorporating primarily IN-WALL speakers and subwoofers that sound
outstanding, and then hiding them behind acoustical speaker grill
cloth, we raise the bar on how good a sound system can look and
sound to a different level.(back
To improve audio imaging and minimize reverberation.
By combining the proper balance of absorptive, diffusive and reflective
acoustical panels and identifying their precise location based
upon expert acoustical modeling, your room can perform at a level
that is simply unattainable without these elements.
also have the widest selection of specialized acoustic cloth options
to accent your room décor without adversely impacting your
RESEARCH AND TESTING
of individual components to ensure optimum performance
and ideal compatibility; value engineered for your “Real Home
SPECIALIZED AUDIO AND VIDEO SYSTEM CALIBRATION
To extract the maximum performance from your cinema electronics.
home cinema will not be complete until our team of experts comes
out and tunes your system to your room.
employ a litany of specialized audio and video test patterns,
signal generators and test equipment software and hardware to
properly calibrate your room.
is the “bow tie” on the system that elevates the performance
to the highest level possible. (back
Throughout project completion.
USER-FRIENDLY REMOTE CONTROL DESIGN
To ensure simple and reliable operation of the cinema
for every member of your family.
Home Cinemas wants you to be confident that you have made the
right purchase decision. Each Simply Home Cinemas system comes
included with a one year warranty that cover most every service
issue. Extended warranty options are available in your options
details of our warranty policy are included in your owner’s
Home Cinemas also includes a troubleshooting section to your orientation
kit that addresses commonly experienced concerns such as how to
restore a system after a power outage, and how to “reinitialize”
a system when some component is not functioning as expected.(back
SELECTION EXPERTISE – OUR PRODUCT MIX
Simply Home Cinemas uses its experience and knowledge to “value
engineer" its systems for maximum value. We allocate funds
to each category of components, speakers, wiring and room treatments
to achieve the maximum performance for each budget level. Our ability
to choose the right products for maximum value is something we are
frequently updating so we can provide the latest advancements for
your home cinema.
process of selecting equipment alone is very challenging, and it
involves the application of more than 20+ years of experience. After
years of trial and error, we have chosen the best vendors to supply
equipment that is compatible with our goal of maximizing value and
performance. If you are looking for the best “deal”
on specific gear, and that is your only priority, the internet wholesalers
are waiting, and Simply Home Cinemas is not for you. If you are
looking for an electronic lifestyle solution to your home cinema
needs, engineered for optimal performance through integrating architectural
and interior design elements to achieve the best overall solution
in a manner that the Internet and other firms cannot offer, Simply
Home Cinemas is the best firm to complete your “Real Home
Are you receiving the best price, the best VALUE for your investment?
Our equipment pricing is competitively priced with the major chains
in the valley, and our packages included significant architectural,
interior, acoustical and lighting design elements that we charge
little or nothing for.
you are really receiving from Simply Home Cinemas is our ability
to make your “Real Home Cinema” perform and appear better
than others can for the same investment. You are receiving many
integrated design elements that are not available from other firms
at any price.
recommend that you experience a demonstration of any system that
is proposed to you so that you can assess the value of the video
and audio system yourself as they compare to others you may experience.
Our commitment to you is that A Simply Home Cinemas system will
represent the best value, at any price.(back